Launching a new business or product is an exciting occasion. However, you might not be much excited when you have to work on the product packaging. Finding the right packaging to protect and promote your product can be an utmost challenge.
In this article, we will discuss some easy steps on how to create the product packaging that benefits your brand.
The type of packaging you need
First off, you will have to look at the main functions your product packaging must offer. The lines between several types of packaging are usually quite blurred, making it hard for you to pick the best product packaging solution. To find the correct solution, you will have to look at your product and see where you want to sell it.
Consumer/retail packaging
It is the primary packaging option. It comes in direct contact with your product. It can be anything from a can containing your soda drink to a wrapper protecting your chocolate bar. It can also be a gift box containing your expensive clothing or jewelry.
The fundamental purpose of your product packaging is to protect and preserve the main contents. You can print necessary nutritional information on it to let your customers know what they eat.
Secondary packaging
The purpose of secondary packaging is to protect your product during transit. It also protects the primary product packaging. You can also use it as a vessel to showcase your brand throughout the supply chain. It is generally used for logistic purposes.
You can also make shelf-ready packaging out of secondary product packaging. For instance, it can hold 100 chocolate bars. After shipping those products to a supermarket, you would want retailers to shift them to the shelves without any inconvenience. Shelf-ready boxes can be shifted to the shelves without removing the products. This product packaging can bring your products further into the spotlight.
Outer packaging
This packaging ensures the safe delivery of your products to the customers. With an increase in e-commerce retailers, the element of packaging has become more crucial than ever. This packaging is usually the first touch-point between your brand and customers. That is why it has to be durable and attractive.
The outer packaging is usually a corrugated cardboard box. It can also be a die-cut box with a built-in lid. The fundamental characteristic of this box is its durability, which allows it to live through a harsh shipping environment.
Other factors to consider
While deciding about the product packaging, you will have to see the type of your product. Factors that dictate the process of choosing product packaging include the product size, shape, style, and whether it is fragile. The cost of the product also plays a critical role in this regard.
You will also need to pay attention to your audience. Age and gender are necessary factors to consider. You may need to use a box with reusable or interactive designs to promote sustainability. It will also depend on whether your customers are eco-conscious.
Finally, be sure to get in touch with a packaging consultant to know about the best options available. You can also ask them for recommendations.
