The recent rise in online commerce has lead to a multitude of opportunities for both old and new businesses alike. With that, however, have also come some challenges pertaining to packaging all those products, one that is sustainable.
As the popularity of online shopping grows, so does the need for a brand to be distinguishable from the rest. More and more online businesses are going for a more customized packaging that will make them stand out. We have seen things like art, color, logos, all different kinds of packaging displaying different companys’ individuality. This not only boosts the overall customer experience, but it adds to the perceived value of the product inside. Those that go the more traditional packaging route have actually seen a decline in sales. Customers now see this kind of packaging as dull and boring, and think the item inside will be the same or of little value and quality.
Using plastic, cheap, one-time-use packaging is not only damaging the environment, but it also damages the overall look of the business using it, too. Non-sustainable packaging is viewed with apathy in today's market; using sustainable, recyclable packaging is good for the environment and good for your company, too. Companies also want to make sure that they use the right amount of packaging as well. You want to make sure that you have enough to guard the product during shipping but still not using too much. Choosing an eco-friendly, personalized type of packaging in today’s market, is one of the most important things a company can do.
Since the desires and needs of the consumer are forever changing, so, too, must your packing design. Therefore, a company really does have to stay up to date on current packaging trends. Currently speaking, the favored type of packaging to see is cardboard. As noted earlier, plastic has been disfavored for a while now, even though there are some types that can be recycled. Plastic packaging today will put negative marks on your business. People prefer cardboard because it can be recycled and it is easily broken down. Plastic, on the other hand, is a lot harder to get rid of and can be dangerous if not disposed of properly.
Distribution costs can make or break a company when it comes time to get their product to their customer. This is where having the right amount of packaging comes into play, having the right amount can really reduce shipping costs and negative responses from consumers. Having the right amount of packaging can also mean not cutting corners on things like reducing the internal packaging, as well. In the long run, it will be much more cost-effective and safer for the product if you use the right type and the right amount of packaging from the get-go.
